There are more solutions than obstacles, Nicolas Zart
For such an innovative efficient way to move on our planet, electric mobility embraces new technology but hauls old business models that might be ideal for our new industry. Should mobility companies also embrace newer and more creative business models matching the once-in-a-lifetime revolution in transportation? That is the question many have been asking for two decades.
The Triple Ps: People, Planet, and Profit
The advanced air mobility (AAM) industry works on defining a new sustainable business model that embraces its innovative electric mobility means. Amidst shaky economies affecting many parts of society, startups, and established companies how they will make profits from AAM. Some rethink their strategies and business models, others bring in old ones. Hopefully, past lessons can be used to build a more holistic approach that values the triple Ps: People, Planet, and Profit as defined by John Elkington, in 1994. If you haven’t heard of Elkington, he felt the conventional success metrics of business needed to go beyond the financial bottom line to include environmental health and social well-being. As environmental changes disrupt profits and our economy, instill into our business model consideration is making financial sense.
Putting The Human Touch on AAM
Decades of streamlining operations have left employees less than motivated to put in longer hours or leave their homes to rejoin office work. The vast salary gaps and hourly wages, as highlighted by the Economic Policy Institute affect morale, service quality, and brand loyalty. As newer, more agile businesses eager to embrace electric air mobility are looking for innovative business models, the focus is on employee engagement, recognition, and overall well-being. After all, happy and fulfilled employees are the foundation of a successful enterprise, the first interaction with clients, and will leave lasting first impressions.
“… all good regenerative businesses are built on four pillars: ecological, social, spiritual and financial”, Satish Kumar.
AAM’s Business Model Conundrum
AAM, like other industries, struggles to define a new business model that reflects its once-in-a-lifetime electric mobility revolution. Still, a few innovative startups and Fortune 100 corporations have implemented successful people-centric strategies with success. Today, most reap the benefit of a more engaged workforce feeling a sense of belonging. So how do we instill a sense of nurturing at the C-suite level? How do we demonstrate that employee satisfaction leads to long-term profitability and sustainable success, as well as a better environment, both within a company and outside? How do we motivate managers to see their success depends on a positive work environment?
How AAM Can Learn from History
Despite sensationalist news headlines, AAM is not a toy for the rich. Military investment and high-net-worth individuals have paved the way for many technologies we enjoy today. From electronics to electric vehicles, early adoption by these groups has driven mass production and affordability. The trickle-down effect will happen with AAM starting with early adopters’ crucial role in data collection and technology refinement. Electric vehicles were first adopted by fleet owners. Their daily predictable routes gave the industry precious data. The same will probably happen in AAM with cargo and electric short take-off and landing (eSTOL) that will be certified first. Eventually, tourist destinations will see electric vertical take-off and landing (eVTOL) aircraft offer sightseeing tours. This will be followed by business travelers and eventually commuters. This prediction doesn’t require a crystal ball. Most, if not all technologies we enjoy today took the same path.
AAM’s True Potential
Where did this article come from? I saw a meme on social media that captured the mood of the workforce today. When I tell people I love what I do, they look at me strangely. There is nothing esoteric in work-life balance and establishing a positive and nurturing work environment. It’s simply common sense. This is what true sustainability is beyond the environment, it is a predictable mode of operation that guarantees overall benefits and engages workers to participate even more.
Further Reading:
https://tomgreenwood.substack.com/p/is-spirituality-the-missing-pillar?mc_cid=b850a7acd4
https://www.contactmonkey.com/blog/top-companies-employee-engagement